Seeing a need to bring back the original service vision they had when managing hospital gift shops, Mike, Lori, and their son Justin decided to return to the hospital gift shop management business.

They founded Cloverkey and brought Gwynne Gillette in to help lead the effort.

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Kelli’s has become a national retail support leader
with a presence in virtually every hospital gift shop in the United States as well as many other retailers. They have implemented a high-tech, state-of-the-art inventory management system that supports a greater than 98% fill rate with next-day shipping on most orders.

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Mike sold his interest in the hospital gift shop operation business to his financial partners so he could focus exclusively on Kelli’s.

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The business had grown to 152 hospital gift shops in 23 states.

Mike hired Gwynne Gillette to join the Lori’s management team where she stayed for almost 22 years.

Mike founded Kelli’s Gift Shop Suppliers, a merchandise distribution business designed to support independently- operated hospital gift shops.

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The original Hallmark shop was sold to focus on the hospital gift shop management business under the name Lori’s Hospital Gift Shops and then Lori’s Gifts.

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The Cohens opened their first hospital gift shop at Medical City Plano.

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Mike and Lori Cohen opened a Hallmark gift shop in Plano, Texas.

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