Seeing a need to bring back the original service vision they had when managing hospital gift shops, the Cohens decide to return to the hospital gift shop management business and found Cloverkey.


Kelli’s has become a national retail support leader
with a presence in virtually every hospital gift shop in the United States, as well as many other retailers. They have implemented a high-tech, state-of-the-art inventory management system that supports a greater than 98% fill rate with next-day shipping on most orders.


Mike sells the hospital gift shop operation business so he can focus exclusively on Kelli’s.


The business has grown to 152 hospital gift shops in 23 states.

Mike founds Kelli’s, a wholesale distribution business designed to support independently-operated hospital gift shops.


The original Hallmark shop is sold to focus on the hospital gift shop management business under the name Lori’s Hospital Gift Shops and then Lori’s Gifts.


The Cohens open their first hospital gift shop at Medical City Healthcare in Plano, Texas.


Mike and Lori Cohen open a Hallmark gift shop in Plano, Texas.